Sunday, November 16, 2008

Oh, for the love of Barbie!


According to various online news sources, Katie Holmes is not looking forward to returning to LA once she finishes her Broadway show All My Sons , because New York apparently has the best cafes and parks...and the kicker: because she doesn't have to go to "as many Scientology events" as when she's in L.A. This was too funny not to post.

In other news you could live without but enjoy nonetheless, Barbie turns 50 next year. In an effort to market Barbie as a fashion brand, Mattel will become a sponsor of New York Fashion Week (starting Feb. 2009) and is also partnering with Bloomingdale's, Vera Wang, and IMG.
At the fashion week, there will be a life-size Barbie runway show -- 50 designers will produce life-size outfits inspired by the iconic doll. (Zac Posen apparently already designed a dress, but for the doll to wear.)

It's really not that unexpected of a move, since Barbie is often girls' first association with fashion (dressing up and trying on clothes). While at most it should just leave people in stitches, the move is actually frustrating some people who don't want to see a Barbie clothing line (and stores for that Barbie clothing line) in the future. But such a line exists in Asia: Barbie Couture. More than 25 stores for Barbie clothes are established over there. So what's the problem, because when has designer clothing not been coveted by females? Apparently these opponents just don't want to answer "Barbie" when asked, "Who are you wearing?" Maybe they're afraid it will make them sound 6 years old?

Mattel also plans to create a makeup line and skin-care treatments. Again, it's hard to believe Mattel hasn't done such a thing before now in the U.S., or why anyone is taking any offense at this move. New York magazine asks, "Is this what women want to look like these days? As though they were made in a factory?" Umm, yeah, that's why a treatment called Botox and plastic surgery are so big. It's uncommon for a woman to want to "look her age" -- hence the billion-dollar industries of fashion and skin care and plastic surgery, et al.

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