Thursday, December 11, 2008

Newsweeklies

Newsweek magazine is making significant changes, according to the WSJ, to accommodate the economic and cultural climate: slashing its 2.6 million circulation by 1 million (this reduces printing and delivery costs, as well as playing toward its new "elite" image), laying off staff, adding more photos and more controversial stories (rather than straight news) to the magazine, and putting more original content on their Web site (because many readers go to the Web rather than print for their news). The number two newsweekly (after Time magazine) has also lost a great deal of advertising this year; all across the board, of course, advertisers are paying less for ads and ad sales are down.

As for the increasing provocative content, here's a paragraph from the WSJ article:

"This week's cover story, "The Religious Case for Gay Marriage," is a case in point. The story spawned an organized campaign to get readers to cancel their subscriptions and elicited so many angry emails that Newsweek Chief Executive Tom Ascheim had to open a new email account to handle the added volume, a company spokesman said."

As for Time, they will no longer be publishing their Canadian edition after Dec. 2008. The Canadian edition, which has been published for over 65 years, has mostly included U.S. and international editorial content since the 1970s.

Read this article on the decline of perks at Time, Inc.

And lastly, here's an article on poor newspapers.

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